Will Sony’s Upcoming Console Release Give These Top Institutional Shareholders Something They Desire?

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Sony Corp. (NYSE:SNE) upstaged Microsoft with the announcement of the next generation home video game console. Sony has set February 20, for a “see the future,” PlayStation-themed event that will probably showcase the new avatar in the PlayStation series. According to sources, Sony’s gaming device is scheduled to reach users later this year and it will feature social gaming to reflect Sony’s focus on the improvement in the way users interact with the device. In a departure from previous practice, the device will include chips designed by Advanced Micro Devices (NYSE:AMD) instead of the cell chips that are being used in PlayStation3, which were developed by IBM and Toshiba Corp.

Will Sony Corporation’s shareholders increase their holdings? They reported owning a total of 1.167 million shares on 12/31/2012. The shares closed at $11.20 on 12/31/2012.

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Here are the ten largest positions in Sony Corporation at the end of December 31st, 2012.

Qs Investors LLC. held 379,200 shares on 12/31/2012 worth $4,247,040. This brought the portfolio total to 0.08%.

Bank of New York Mellon Corp. held 200,312 shares on 12/31/2012 worth $2,243,494. This brought the portfolio total to 0.0%.

Calvert Investment Management Inc. held 160,436 shares on 12/31/2012 worth $1,796,883. This brought the portfolio total to 0.28%.

World Asset Management Inc. held 125,005 shares on 12/31/2012 worth $1,400,056. This brought the portfolio total to 0.03%.

Canada Pension Plan Investment Board held 96,853 shares on 12/31/2012 worth $1,084,754. This brought the portfolio total to 0.01%.

Sol Capital Management Co. held 48,068 shares on 12/31/2012 worth $538,362. This brought the portfolio total to 0.27%.

AllianceBernstein L.P. held 46,187 shares on 12/31/2012 worth $517,294. This brought the portfolio total to 0.0%.

Bmo Financial Corp. held 27,220 shares on 12/31/2012 worth $304,864. This brought the portfolio total to 0.0%.

Cacti Asset Management LLC. held 20,000 shares on 12/31/2012 worth $224,000. This brought the portfolio total to 0.06%.

Galaxy Capital Trading Ltd. held 15,600 shares on 12/31/2012 worth $174,720. This brought the portfolio total to 0.12%.

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