Will Sony’s Rumors About The Launch Of PlayStation 4 Please These Top Institutional Shareholders?

Sony Corporation (NYSE:SNE) has stopped production of its popular PlayStation 2 gaming console, though games will continue to be produced for the device. PlayStation 2 ranks as the second best-selling console of all time with more than 150 million units sold across the globe since 2000. Die-hard Playstation fans may seek consolation from rumors that Sony now plans to launch its next-generation console, the PlayStation 4.

Will Sony Corporation’s shareholders increase their holdings? They reported owning a total of 61.933 million shares on 09/30/2012. The shares closed at $11.70 on 09/30/2012.

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Here are the nine largest positions in Sony Corporation at the end of September 30th, 2012.

Dodge & Cox held 24,739,938 shares on 09/30/2012 worth $289,457,270. This brought the portfolio total to 0.38%.

Primecap Management Co./CA/ held 13,504,889 shares on 09/30/2012 worth $158,007,199. This brought the portfolio total to 0.27%.

Goldman Sachs Group Inc. held 3,820,082 shares on 09/30/2012 worth $44,694,959. This brought the portfolio total to 0.02%.

Dimensional Fund Advisors L.P. held 3,517,902 shares on 09/30/2012 worth $41,159,453. This brought the portfolio total to 0.05%.

Brandes Investment Partners L.P. held 2,915,002 shares on 09/30/2012 worth $34,105,523. This brought the portfolio total to 0.42%.

Renaissance Technologies LLC. held 1,349,600 shares on 09/30/2012 worth $15,790,320. This brought the portfolio total to 0.05%.

Deutsche Bank AG held 973,824 shares on 09/30/2012 worth $11,393,741. This brought the portfolio total to 0.01%.

Morgan Stanley held 969,078 shares on 09/30/2012 worth $11,338,212. This brought the portfolio total to 0.01%.

QS Investors LLC. held 653,400 shares on 09/30/2012 worth $7,644,780. This brought the portfolio total to 0.14%.

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