Will Comcast’s Industry-Wide Ad Slowdown Have An Effect On These Top Institutional Shareholders?

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Comcast Corporation (NASDAQ:CMCSA) is facing an industry-wide advertising slowdown and its NBC Universal unit is reported to be cutting around 450 jobs at various divisions. Most of the cuts come at California operations and the reduction amounts to about 1.5% of NBC’s approximately 30,000 workers.

Will Comcast’s shareholders increase their holdings? They reported owning a total of 378.4 million shares on 09/30/2012. The shares closed at $35.58 on 09/30/2012.

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Here are the ten largest positions in Comcast Corporation at the end of September 30th, 2012.

J.P Morgan Chase & C.o held 32,481,207 shares on 09/30/2012 worth $1,161,040,710. This brought the portfolio total to 0.42%.

Bank of New York Mellon Corp. held 31,467,982 shares on 09/30/2012 worth $1,124,822,983. This brought the portfolio total to 0.41%.

Blackrock Group Ltd. held 23,084,442 shares on 09/30/2012 worth $825,153,355. This brought the portfolio total to 0.68%.

Aberdeen Asset Management PLC./UK held 14,518,177 shares on 09/30/2012 worth $518,952,221. This brought the portfolio total to 2.21%.

Jennison Associates LLC. held 12,069,729 shares on 09/30/2012 worth $431,432,450. This brought the portfolio total to 0.51%.

Fisher Asset Management LLC. held 11,737,561 shares on 09/30/2012 worth $419,559,105. This brought the portfolio total to 1.16%.

UBS Global Asset Management Americas Inc. held 11,415,634 shares on 09/30/2012 worth $408,051,825. This brought the portfolio total to 0.59%.

Legal & General Group PLC. held 9,101,505 shares on 09/30/2012 worth $325,333,287. This brought the portfolio total to 0.51%.

Lazard Asset Management LLC. held 8,681,222 shares on 09/30/2012 worth $310,310,271. This brought the portfolio total to 0.71%.

Sumitomo Mitsui Trust Holdings Inc. held 8,316,893 shares on 09/30/2012 worth $297,287,331. This brought the portfolio total to 0.6%.

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