Will Coca-Cola’s New Website Catch The Eye Of These Top Institutional Shareholders?

Coca-Cola Company (NYSE:KO) is creating a new look for their corporate website. This will give it more of a consumer orientation rather than a business face. Fashioned as an online magazine, the corporate website would be rechristened “Coca-Cola Journey” and will feature content such as entertainment, environment, health and sports. However, business content such as investor information, press releases and executive biographies will continue to be featured on the site.

Will Coca Cola Company’s shareholders decrease their holdings? Their shares closed at $37.93 on 09/30/2012.

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Here are the ten largest positions in The Coca-Cola Company at the end of September 30th, 2012.

J. P Morgan Chase & Co. held 48,677,320 shares on 09/30/2012 worth $1,846,330,762. This brought the portfolio total to 0.67%.

Bank of New York Mellon Corp. held 48,389,438 shares on 09/30/2012 worth $1,835,411,398. This brought the portfolio total to 0.67%.

Suntrust Banks Inc. held 44,133,693 shares on 09/30/2012 worth $1,673,990,989. This brought the portfolio total to 6.7%.

Montag & Caldwell LLC. held 15,424,956 shares on 09/30/2012 worth $585,068,586. This brought the portfolio total to 4.62%.

Sumitomo Mitsui Trust Holdings Inc. held 13,553,560 shares on 09/30/2012 worth $514,086,535. This brought the portfolio total to 1.03%.

Yacktman Asset Management LP. held 13,473,621 shares on 09/30/2012 worth $511,054,449. This brought the portfolio total to 3.07%.

Charles Schwab  Investment Management Inc. held 10,780,985 shares on 09/30/2012 worth $408,922,764. This brought the portfolio total to 1.14%.

Ubs Global Asset Management Americas Inc. held 10,672,325 shares on 09/30/2012 worth $404,801,291. This brought the portfolio total to 0.59%.

PNC Financial Services Group Inc. held 10,287,218 shares on 09/30/2012 worth $390,194,182. This brought the portfolio total to 1.12%.

Fisher Asset Management LLC. held 10,210,355 shares on 09/30/2012 worth $387,278,768. This brought the portfolio total to 1.07%.

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