Will Amazon.com’s Record-Breaking Holiday Season Thrill These Top Institutional Shareholders?

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Amazon.com Inc. (NASDAQ:AMZN) announced that third-party sellers operating on their platform had a record-breaking holiday season in 2012 with businesses in the United States alone accounting for 40% year-on-year growth. According to the company, their innovative fulfillment service, Fulfillment by Amazon, saw a rapid adoption by third party sellers around the world, while their numerous other e-commerce services helped sellers set records in sales volume, traffic and service performance.

Will Amazon.com Inc.’s shareholders increase their holdings? They reported owning a total of 315.57 million shares on 09/30/2012. The shares closed at $254.32 on 09/30/2012.

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Here are the ten largest positions in Amazon.com Inc. at the end of September 30th, 2012.

Capital World Investors held 23,783,600 shares on 09/30/2012 worth $6,048,645,326. This brought the portfolio total to 2.26%.

Price T Rowe Associates Inc. /MD/ held 18,895,451 shares on 09/30/2012 worth $4,805,491,237. This brought the portfolio total to 1.41%.

FMR LLC. held 15,949,197 shares on 09/30/2012 worth $4,056,199,898. This brought the portfolio total to 0.73%.

Vanguard Group Inc. held 15,559,835 shares on 09/30/2012 worth $3,957,177,351. This brought the portfolio total to 0.51%.

Capital Research Global Investors held 14,854,750 shares on 09/30/2012 worth $3,777,860,129. This brought the portfolio total to 1.76%.

State Street Corp. held 13,689,056 shares on 09/30/2012 worth $3,481,400,822. This brought the portfolio total to 0.51%.

Baillie Gifford & Co. held 11,846,446 shares on 09/30/2012 worth $3,012,788,233. This brought the portfolio total to 10.39%.

Blackrock Institutional Trust Company N.A. held 9,513,090 shares on 09/30/2012 worth $2,419,369,118. This brought the portfolio total to 0.55%.

Sands Capital Management LLC. held 7,492,289 shares on 09/30/2012 worth $1,905,438,993. This brought the portfolio total to 7.84%.

Jennison Associates LLC. held 7,018,752 shares on 09/30/2012 worth $1,785,009,060. This brought the portfolio total to 2.12%.

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