Will Amazon.com’s Foray Into Home Entertainment Solutions Appeal To These Top Institutional Shareholders?

Amazon.com Inc. (NASDAQ:AMZN) makes a foray into the local marketplace for services. A Seattle area company, Home Entertainment Solutions, has been contracted by Amazon to install TV mounts in the homes of its customers. The TV mounts service, currently in beta mode, costs $275 and includes the mount as well as installation labor costs.

Will Amazon.com Inc.’s shareholders increase their holdings? They reported owning a total of 315.57 million shares on 09/30/2012. The shares closed at $254.32 on 09/30/2012.

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Here are the ten largest positions in Amazon.com Inc. at the end of September 30th, 2012.

Capital World Investors held 23,783,600 shares on 09/30/2012 worth $6,048,645,326. This brought the portfolio total to 2.26%.

Price T. Rowe Associates Inc./MD/ held 18,895,451 shares on 09/30/2012 worth $4,805,491,237. This brought the portfolio total to 1.41%.

FMR LLC. held 15,949,197 shares on 09/30/2012 worth $4,056,199,898. This brought the portfolio total to 0.73%.

Vanguard Group Inc. held 15,559,835 shares on 09/30/2012 worth $3,957,177,351. This brought the portfolio total to 0.51%.

Capital Research Global Investors held 14,854,750 shares on 09/30/2012 worth $3,777,860,129. This brought the portfolio total to 1.76%.

State Street Corp. held 13,689,056 shares on 09/30/2012 worth $3,481,400,822. This brought the portfolio total to 0.51%.

Baillie Gifford & Co. held 11,846,446 shares on 09/30/2012 worth $3,012,788,233. This brought the portfolio total to 10.39%.

Blackrock Institutional Trust Company N.A. held 9,513,090 shares on 09/30/2012 worth $2,419,369,118. This brought the portfolio total to 0.55%.

Sands Capital Management LLC. held 7,492,289 shares on 09/30/2012 worth $1,905,438,993. This brought the portfolio total to 7.84%.

Jennison Associates LLC. held 7,018,752 shares on 09/30/2012 worth $1,785,009,060. This brought the portfolio total to 2.12%.

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