Insiders are generally long-term investors due to restriction in making short-term profits. In contrast, wealth management institutions always have short-term investment. Wall St. Watchdog reveals information regarding the insiders and institutions which recently decreased stock shares of Salesforce.com (NYSE:CRM).

SEC data indicate these insiders have sold Salesforce.com’s stock since 06/30/2011:

Ramsey Craig: act as Director. On 06/30/2011, sold 90,000 shares, worth $13,239,900.

Harris Parker: act as EVP, Technology. On 11/22/2011, sold 51,400 shares, worth $5,603,100.

Smith Graham: act as CFO. On 07/15/2011, sold 11,500 shares, worth $1,749,000.

Smith Graham: act as CFO. On 10/17/2011, sold 12,500 shares, worth $1,621,400.

Smith Graham: act as CFO. On 09/15/2011, sold 12,200 shares, worth $1,584,200.

SEC data indicate that these institutions significantly reduced their stock shares of Salesforce.com in Q3 2011:

ARTISAN PARTNERS HOLDINGS LP: On 06/30/2011, held 994,250 shares, worth $148,123,365. On 09/30/2011, held 0 shares.

CONATUS CAPITAL MANAGEMENT LP: On 06/30/2011, held 497,441 shares, worth $74,108,760. On 09/30/2011, held 0 shares.

GOODMAN & COMPANY, INVESTMENT COUNSEL LTD.: On 06/30/2011, held 299,800 shares, worth $44,664,204. On 09/30/2011, held 0 shares.

CRITERION CAPITAL MANAGEMENT LLC: On 06/30/2011, held 285,602 shares, worth $42,548,986. On 09/30/2011, held 0 shares.

RENAISSANCE TECHNOLOGIES LLC: On 06/30/2011, held 204,000 shares, worth $30,391,920. On 09/30/2011, held 0 shares.

About the company: Salesforce.com, Inc. provides software on demand. The Company supplies a customer relationship management service to businesses worldwide providing a technology platform for customers and developers to build and run business applications. Clients use Salesforce.com to manage their customer, sales and operational data.

Competitors to Watch: Microsoft Corporation (NASDAQ:MSFT), Google Inc. (NASDAQ:GOOG), Oracle Corporation (NASDAQ:ORCL), Servicesource Intl. Inc (NASDAQ:SREV), SAP AG (NYSE:SAP), NetSuite Inc. (NYSE:N), Intl. Business Machines Corp. (NYSE:IBM), Pegasystems Inc. (NASDAQ:PEGA), LivePerson, Inc. (NASDAQ:LPSN), and Constant Contact, Inc. (NASDAQ:CTCT).

(Note: Data regarding Salesforce.com’s stock holdings are sourced from whalewisdom.com. All data are assumed to be accurate.)

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To contact the reporter on this story: Dave Friedman at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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