Insiders are generally long-term investors due to restriction in making short-term profits. In contrast, wealth management institutions always have short-term investment. Wall St. Watchdog reveals information regarding the insiders and institutions which recently increased stock shares of Krispy Kreme Doughnuts Inc. (NYSE:KKD).

SEC data indicate these insiders have bought Krispy Kreme Doughnuts Inc.’s stock since 06/30/2011:

Morgan James H: act as Chairman, President and CEO. On 09/23/2011, bought 3,000 shares, worth $21,700.

SEC data indicate that these institutions significantly increased their stock shares of Krispy Kreme Doughnuts Inc. in Q3 2011:

MORGAN STANLEY: On 06/30/2011, held 0 shares. On 09/30/2011, held 191,398 shares, worth $1,305,334.

BATTERYMARCH FINANCIAL MANAGEMENT INC: On 06/30/2011, held 0 shares. On 09/30/2011, held 179,170 shares, worth $1,221,939.

WASATCH ADVISORS INC: On 06/30/2011, held 0 shares. On 09/30/2011, held 144,000 shares, worth $982,080.

NEW JERSEY BETTER EDUCATIONAL SAVINGS TRUST: On 06/30/2011, held 0 shares. On 09/30/2011, held 74,000 shares, worth $504,680.

VAN DEN BERG MANAGEMENT INC/TX: On 06/30/2011, held 0 shares. On 09/30/2011, held 73,750 shares, worth $502,975.

About the company: Krispy Kreme Doughnuts, Inc. owns, operates, and franchises retail stores that sell doughnuts. The Company operates its stores under the Krispy Kreme name and specializes in making doughnuts, including their Hot Original Glazed. Krispy Kreme fully displays the production process, also known as the doughnut making theater.

Competitors to Watch: Retail Food Group Limited (NYSE:RFG), Jamba, Inc. (NASDAQ:JMBA), Peet’s Coffee & Tea, Inc. (NASDAQ:PEET), Starbucks Corporation (NASDAQ:SBUX), Einstein Noah Restaurant Group, Inc. (NASDAQ:BAGL), Panera Bread Company (NASDAQ:PNRA), Caribou Coffee Co., Inc. (NASDAQ:CBOU), Peet’s Coffee & Tea, Inc. (NASDAQ:PEET), McDonald’s Corporation (NYSE:MCD), Yum! Brands, Inc. (NYSE:YUM) and Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR)

(Note: Data regarding Krispy Kreme Doughnuts Inc.’s stock holdings are sourced from whalewisdom.com. All data are assumed to be accurate.)

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To contact the reporter on this story: Dave Friedman at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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