Netflix Partners With 3 Cable Providers to Bring Content to TV
Some lucky cable subscribers will soon be able to watch Orange is the New Black and other Netflix (NASDAQ:NLFX) television content on their TVs without attaching a computer, gaming console, or Roku first.
NBC reports that about 700,000 cable subscribers will be affected by Netflix’s deal with three cable companies: CN Communications, Atlantic Broadband, and Grande Communications. This is the first time that Netflix has made a deal like this one in the United States. It has similar distribution deals it made last year in the United Kingdom and in Sweden, suggesting that Netflix won’t be killing off cable service quite yet.
Instead, it can have a symbiotic relationship with cable services through a TiVo DVR in the meantime. Bloomberg reports that customers in Texas, Chicago, and the Eastern United States who want Netflix will have to pay for it as an additional fee to their cable bill, similar to how users pay additional fees for more movie channels or for pay-per-view.
Online steaming service Netflix started out as a DVD rental program with a side Internet steaming option, but the online streaming eventually outgrew the DVD segment to become one of the most popular subscription-based streaming services. Some viewers even opt to have Netflix instead of cable services, as the company’s subscription fee is much lower than the average cable bill.