Lego Movie Has All the Right Pieces Built Into a Box Office Hit
Remember how much fun it was to spend hours on the carpet, piecing together entire kingdoms and civilizations with colored plastic blocks and little yellow men? Judging by box office revenue, that’s exactly how much fun the recently released Lego Movie is to watch.
Movies released over the President’s Day weekend were overwhelmingly surpassed by The Lego Movie for weekend grosses after it pulled in $50 million in its second weekend, according to Box Office Mojo. The four films that hit theaters for the first time – RoboCop, About Last Night, Endless Love, and Winter’s Tale – all did considerably worse.
More important than revenue is the percentage decrease in revenue between the first and second weekend in theaters, which for The Lego Movie, according to Box Office Mojo, was considerably less than that of other films in its genre at a 28 percent decrease in ticket sales, compared to The Lorax, which dropped 35 percent in the same time span. The film attracted a solid cast of voice actors like Will Arnett, Elizabeth Banks, Morgan Freeman, Charlie Day, and Jonah Hill.
The story, told in animated Lego characters, follows an everyday construction worker named Emmet (Chris Pratt), who is embroiled in events beyond his expertise. He is told he must lead a team of other Legos against the nefarious Lego villain Lord Business (Will Ferrell) because he is fabled “Master Builder” who is the key to saving everyone.