How Beyoncé Saved the VMAs

  • Like on Facebook
  • Share on Google+
  • Share on LinkedIn
Mark Davis / Getty Images

Mark Davis / Getty Images

MTV held its annual Video Music Awards on Sunday night to honor the best music videos of the year, even though it’s well-established that the channel hardly plays music videos anymore and most millenials watch them on YouTube. People tune in to the VMAs mostly for the mash-up performances and the almost guaranteed “shock moment” that typically occurs at least once a ceremony and was woefully absent this year, making for one of the most boring VMAs in recent memory. MTV would’ve done better to just hand the whole thing over the Beyoncé and not make audiences suffer through a bunch of lackluster performances before bringing out Queen B for a nearly twenty-minute medley of every song on her newest record.

The closest the event came to shock and entertainment (aside from Bey) was Nicki Minaj’s performance of her new song “Anaconda” and her clothes almost coming off during “Bang Bang” with Ariana Grande and Jessie J. The incredibly racy “Anaconda” music video broke Vevo’s most views in 24 hours record last week, and Minaj twerked and winked her way through the “Baby Got Back” sampling track with enough presence to almost make up for a comatose Ariana Grande before her.

Then during “Bang Bang,” Minaj’s dress ripped down the front, but the woman is a professional and didn’t miss a step while clutching the gaping fabric together as best she could. Still, we almost saw more of her than she revealed in the “Anaconda” video, and that’s saying something. Minaj was able to play through the wardrobe malfunction well enough to be the most enjoyable thing the audience got until Beyoncé, though not nearly the OMG moment that was Miley Cyrus twerking on Robin Thicke last year.

More Articles About:

To contact the reporter on this story: To contact the editor responsible for this story:

Yahoo Finance, Harvard Business Review, Market Watch, The Wall St. Journal, Financial Times, CNN Money, Fox Business