Amazon (NASDAQ:AMZN) is debuting three new original children’s television series on its Prime Instant Video streaming service this summer as a way to compete with rival Netflix (NASDAQ:NFLX), which has focused on adults with its award-winning original shows. Amazon also has several original adult series and has previously approved the pilots for the children’s shows Gortimer Gibbon’s Life on Normal Street and Wishenpoof!.
“Amazon Studios is thrilled to bring its first original children’s series to kids and their families this summer. We’re working with some of the most renowned creators in the business to introduce programming that promotes life-long learning through play,” said Tara Sorensen, head of kids programming at Amazon Studios in a press release. “The kids programming team and series creators have had so much fun developing these new series. We can’t wait to share it with kids and their families across the country and see the learning experiences it fosters.”
The shows are coming out over the summer and are marketed as a way to keep kids entertained and engaged with learning while on summer break from school. To help make the shows educational and fun, Amazon hired Alice Wilder, the woman who worked as producer and director of research and development for the popular children’s series Blue’s Clues. That show asked its viewers to help the blue dog find clues and solve puzzles. Amazon promised that her involvement means parents can rest assured that their kids will be learning “valuable skills and life lessons” while watching the new shows as well as being entertained.