SUMMARY OF FINDINGS FROM DUKE UNIVERSITY / CFO MAGAZINE GLOBAL BUSINESS OUTLOOK SURVEY
ABOUT THE SURVEY
The Duke University/CFO Magazine Global Business Outlook Survey is done quarterly. In the most recent survey (which concluded Dec. 9) 1,050 CFOs from a broad range of global public and private companies were asked about their expectations for the economy. The research has been conducted for 63 consecutive quarters, making it the world’s longest running research on senior finance executives and one of the most comprehensive surveys of its kind.
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“The 1.5 percent increase in employment is an improvement from the 1 percent increase that was projected last quarter. With a 1.5 percent increase in workforce, national unemployment should fall to near 8 percent by year-end 2012.” – John Graham, professor of finance at Duke’s Fuqua School of Business and director of the survey
“It’s encouraging to see this rebound in optimism because increases in CFO optimism have historically preceded improvements in the overall economy. Still, the level of optimism is low by historic measures, suggesting that economic growth will remain relatively slow.” – Kate O’Sullivan, deputy editor at CFO Magazine
“Even more worrisome than CFOs’ recession fears is that 46 percent of CFOs have no plan in place to deal with a recession next year if it happens. It seems like they will wing it, which is shocking because the risk is substantial at 31 percent as opposed to just a couple of percentage points.” – Campbell Harvey, a Fuqua finance professor and founding director of the survey
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