Will LinkedIn Rise on Recent News?

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With shares of LinkedIn (NASDAQ:LNKD) trading around $195, is LNKD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

LinkedIn is an online professional network with more than 90 million members in over 200 countries and territories. Through the company’s platform, members are able to create, manage, and share their professional identity online as well as build and engage with their professional network, access shared knowledge and insights, and find business opportunities. Its platform also provides members with applications and tools to search, connect, and communicate with business contacts, learn about career opportunities, join industry groups, research organizations, and share information. Networking and social contact is rising in importance for consumers and companies all around the world.

Professional networking site LinkedIn has opened up a new publishing platform for all its members globally. A move that will help the networking site achieve the goal of becoming a definitive publishing platform for professionals, helping members become better at their jobs by giving them a single destination to consume, create, and share relevant professional content. The move, experts feel, is to generate interest among the members and take on other social networking sites such as Facebook (NASDAQ:FB) and Twitter (NYSE:TWTR).

LinkedIn has disclosed that page views have slipped for the second consecutive quarter this year. The company is now shifting its positioning as just a plaftform for headhunters and job-seekers to a social site with several new features such as news, links, and status updates from members. In addition to that, it has added a new crop of influencers in India, including Pepsico (NYSE:PEP) CEO Indira Nooyi and Swati Piramal of Piramal Enterprises to the already existing ones including Infosys (NYSE:INFY) executive vice chair Kris Gopalakrishnan, HCL CEO Anant Gupta, Biocon founder Kiran Mazumdar Shaw, and Nandan Nilekani amongst others.

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