Where Will Comcast Go Next?

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With shares of Comcast (NASDAQ:CMCSA) trading around $51, is CMCSA an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Comcast is a provider of entertainment, information, and communications products and services. The company operates in five segments: cable communications, cable networks, broadcast television, filmed entertainment, and theme parks. Comcast offers television, video, high-speed Internet, and voice services to residential and business customers. It also operates NBC and Telemundo broadcast networks; provides filmed entertainment under the Universal Pictures, Focus Features, and Illumination names; and operates theme parks, studios, and a dining, retail, and entertainment complex.

As Comcast and Time Warner Cable (NYSE:TWC) roll out a massive lobbying effort to win regulatory approval for the merger of the nation’s two largest cable companies, one key step for the companies will be garnering the support of prominent civil rights and minority groups. Comcast has already shown it can pull support from key minority groups — dozens sent letters of support to the Federal Communications Commission, which must approve the buyout, while it was considering Comcast’s last mega-deal — its 2011 purchase of NBC/Universal.

As tax data analyzed as part of a collaboration between the Center for Public Integrity and the New York Times show, 55 such groups both accepted funds from Comcast’s corporate foundation between 2004 and 2012 and sent letters to the FCC supporting the Comcast-NBCU deal. Those include large and well-established organizations such as the National Urban League, which received $835,000 from Comcast’s foundation during the period, as well as local groups such as the Boston Chinatown Neighborhood Center, which received $42,300 in grants from Comcast since 2009.

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