Wal-Mart Evolves: Aerodynamic Trucks and Big Data Marketing

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Wal-Mart Stores Inc. (NYSE:WMT) has always been focused on change — “Sam Walton said the only way to stay in front of change is to be relentless,” Walmart’s senior vice president of creative, Andy Murray, said, per FierceRetail. But nowadays, the focus of that progressive drive isn’t on moves to improve operational efficiency the way it once was.

For one, Walmart is taking its sustainability objectives seriously: The company is unrolling a new fleet of futuristic delivery trucks with new, energy-efficient features designed to help the retailer meet its goals.

“Walmart is continually looking for innovative ways to increase our efficiencies and reduce our fleet’s emissions,” said Tracy Rosser, Walmart’s senior vice president of transportation, according to a press release.

The company operates the largest private delivery fleet in the U.S. and announced in 2005 that it would aim to double its fleet’s efficiency by 2015, according to FierceRetail. Over the past year, the company said it achieved an 84 percent improvement in fleet efficiency since 2005.

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