Viewers Like Streaming Amazon Better: Sorry, Hulu and Apple

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Amazon (NASDAQ:AMZN) announced today that it’s online streaming video service — Amazon Instant that streams video on Amazon Instant Prime — have nearly tripled in the past year with online video usage via Amazon now surpassing both Apple and Hulu, according to a recent Reuters report.

Amazon has not disclosed the exact number of video streams, nor has it disclosed the number of people who’ve accessed Instant Video in the past year.

“We invested hundreds of millions of dollars in great TV shows and movies for Prime members and it’s working,” said Bill Carr, VP of Digital Video and Music for Amazon, per The Wall Street Journal.

Prime is a subscription-based service through Amazon, much like Netflix’s online streaming video service, albeit pricier. The service boasts more recent content than Netflix often has available, however. For instance, Amazon often acquires episodes of hit television series, (such as Mad Men’s final series, which is due to begin airing this Sunday) just a few days after their original air date, whereas it will likely be another year before the same series makes it to Netflix (which has only just acquired season 6.)

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