The Facebook Fit Tour Is More Than Just a Business Bootcamp

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Source: Thinkstock

Source: Thinkstock

A team from Facebook (NASDAQ:FB) is hitting the road this summer to help businesses become more familiar with the company’s advertisement and analytics tools. The Facebook Fit tour is being called a “bootcamp for small businesses,” and aims to familiarize business owners not only with Facebook’s advertising options, but also legal services and financial management. The tour kicks off in early June and will stop by five locations across the country, including New York, Miami, Austin, Chicago, and Facebook’s home of Menlo Park, California.

The tour will also include teams from LegalZoom, Intuit (NASDAQ:INTU), and Square, which will assist Facebook in guiding business owners through the multiple online tools at their disposal. There will be a speaker as well, notably author Rhonda Abrams and Facebook’s Global Small Business team leader Dan Levy. All in all, the tour is shaping up to be a great opportunity for entrepreneurs and business professionals to network, get some face time with new technology, and keep up with the latest trends in social media marketing.

But why is Facebook doing this, exactly?

It looks like the bootcamp itself, which might actually provide some valuable information to those who seek it, is most likely a sales pitch camouflaged as a learning experience. Would a company like Facebook really be willing to cling to tactics employed by timeshare companies to lure business owners into hearing about their ad offerings? In the wake of some distressing revelations about the effectiveness of their ads over the past couple of years, they just might.

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