Target Misses the Mark: Here’s What To Do With the Stock

Source: Thinkstock

Source: Thinkstock

Target Corporation (NYSE:TGT) is one of the leading big box stores in North America and a top competitor of Wal-Mart (NYSE:WMT). It operates its general merchandise stores in the United States and Canada. For those unfamiliar with Target, it offers household essentials, including pharmacy, beauty, personal care, baby care, cleaning, and paper products; music, movies, books, computer software, sporting goods, and toys, as well as electronics that consist of video game hardware and software; apparel and accessories, such as apparel for women, men, boys, girls, toddlers, infants, and newborns, as well as intimate apparel, jewelry, accessories, and shoes.

The company also provides food and pet supplies, including dry grocery, dairy, frozen food, beverages, candy, snacks, deli, bakery, meat, produce, and pet supplies; and home furnishings and décor, such as furniture, lighting, kitchenware, small appliances, home décor, bed and bath, home improvement, automotive, and seasonal merchandise comprising patio furniture and holiday décor. This is but a small laundry list of the merchandise offered. Target also operates a successful online sales enterprise via target.com.

After much of the drama surrounding the credit card theft from Target’s data breach, I felt it prudent to examine Target’s recent performance to see if the stock is a buy after dropping over 20 percent from its recent highs.