T-Mobile’s John Legere Is in the BlackBerry Doghouse — But Why?
T-Mobile’s (NYSE:TMUS) CEO John Legere is undeniably the new cool dude on campus, but he might have just lost a friend in BlackBerry (NASDAQ:BBRY) chief John Chen. T-Mobile, the fourth-largest U.S. wireless carrier, has made significant news this year thanks to the company’s new and innovative offers to its customers, but concerning one of its latest promotions, BlackBerry is not happy about it.
According to Bloomberg, Chen chided T-Mobile in a blog post after he learned that the carrier is encouraging users of BlackBerry devices to switch to Apple’s (NASDAQ:AAPL) iPhone. In an ad posted to the website crackberry.com, T-Mobile promoted the iPhone 5S as a smartphone that customers could get for $0 down with the promise, “Switch to iPhone 5S and get powerful communications and productivity apps — with the ease of use that Apple is known for.”
Unsurprisingly, Chen wasn’t happy with T-Mobile’s advertising and followed up the ad with an acerbic blog post. “As we were never told of their plans in advance, I can only guess that T-Mobile thought its ‘great offer for BlackBerry customers’ would be well-received. T-Mobile could not have been more wrong.”
It was a loaded moment for all parties involved, as Chen has been working diligently to get BlackBerry back on its feet, trusting that its carrier T-Mobile could help, while T-Mobile was caught cheating on Chen. It was especially significant that T-Mobile was toting Apple phones over BlackBerry devices, because the Canadian company has long been trying to offset losses it suffered from Apple’s increasing popularity, and thus, T-Mobile got Chen effectively where it really hurt.