What Fusion Did for Sedans, Ford’s New Focus Aims to Do for Compacts

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Chevrolet (NYSE:GM) has been seen putting its new, revamped Cruze compact sedan through its paces, but upon release, it will have to contend with Ford’s (NYSE:F) freshly renewed Focus. More than a pretty face, Ford seems to think that the new Focus will be among the most advanced vehicles in its class.

First things first. The Focus has obviously gotten an updated front fascia, evoking the design language that is becoming increasingly commonplace on Ford’s global options. Its headlights have been slightly elongated and now take more after those found on the 2015 Mustang and seemingly less than the Fusion midsize sedan. The grille, however, takes after the latter.

Accentuated fog light housings and a splitter-style floor of the front bumper give the Focus a far sportier and aggressive appearance than its segment demands, but as shown with its Fusion, the formula appears to be working wonders for Ford.

The back has been adjusted as well, though perhaps not to the same extent. The rear lights are different but wholly similar to the outgoing model; the raked rear window and and muscular haunches help give the new Focus a planted, forward-leaning stance, which makes the car look aggressive beyond its performance bracket. It will only get better, we expect, with the new ST variant of this new car.

“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” Joe Hinrichs, Ford’s executive vice president and president of the Americas, said in the company’s statement. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features.”

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