GM to Follow in Ford’s Aluminum Footsteps
The divide between Ford (NYSE:F) and General Motors (NYSE:GM) is one of the great cultural rifts in America, up there with Yankees-Red Sox, Coke-Pepsi, and AT&T-Verizon. Much of the time, it’s a friendly sparring between brand preferences, but the country is often sworn to one or the other.
For Ford and Chevrolet, it’s generally about trucks. The Silverado and the F-150 are perennially at odds, and that competition has only grown more heated in recent years. When one brand makes a breakthrough, it can be largely assumed that the other will follow suit. That is seemingly happening with Ford’s recent decision to swap out the swaths of steel on its F-150 with aluminum. While Ford’s leading pickup will the hit market later this year, General Motors hopes to apply the same approach by 2018.
The news was broken after GM reportedly recently secured supply contracts with Alcoa (NYSE:AA) and Novelis Inc., as both aluminum suppliers are now making efforts to increase aluminum sheet production to supply the next-generation of GM’s Silverado pickup, according to the Wall Street Journal.
It’s expected that Ford’s F-150 will benefit in numerous ways from the application of aluminum. The new truck will shed significant amounts of weight, offer better performance and handling, and feature a modular design that will help save thousands on repairs and cut repair times. That’s an appealing set of propositions, so it’s not surprisng that Chevy wants to hop on that bandwagon.