Apple’s iAd Continues to Draw Fire From Advertisers
Advertisers continue to feel critical toward Apple Inc.’s (NASDAQ:AAPL) iAd platform, and the company’s strict control over customer purchase data and demographic information is one of the main problems, AppleInsider and Advertising Age report.
Currently, Apple allows advertisers the option to target specific customers based on geography, age, purchase history, media interests, etc., but won’t allow the ad-buyers to see the original data, which fuels the recommendations.
Other companies, AppleInsider reports, are more open with their data; competitors like Google (NASDAQ:GOOG), Facebook (NASDAQ:FB), and Yahoo (NASDAQ:YHOO), for instance, all provide more detailed data to advertisers working with their platforms. But despite that rival Google is more open than Apple, advertisers still want to advertise with Apple. Apple is “one of the best in terms of data quality and accuracy,” according to AdMobius co-founder Dan Grigorovici, who spoke with AppleInsider.
“One person familiar with the situation exec said Apple’s refusal to share data makes it the best looking girl at the party, forced to wear a bag over her head,” Kate Kaye, the reporter for AdAge added.