Starbucks’s Old Pastry Favorites Are Back in the Oven
Starbucks (NASDAQ:SBUX) customers are not fans of change, and that’s why they’ve called on the world’s largest coffee chain to bring back its old bakery items. Like a good vendor, Starbucks is there, listening to its coffee drinkers’ complaints, and that’s why the Seattle-based company is restructuring its food menu in order to bring back old favorites like slices of banana, pumpkin, and iced-lemon loaf cake in its U.S. stores. Thanks to customers taking to popular review sites like Yelp (NYSE:YELP) and CitySearch, urging the chain to bring back the old goods, their voices have been heard, and change is a-comin’.
According to Bloomberg, Starbucks bought gourmet-baking company La Boulange in 2012, and since then has added fancier pastries to U.S. locations as part of that acquisition. While coffee cake and morning buns no longer frequent the menu, almond croissants, apple fritters, and blueberry oat bars now do. But many American palates are not that high maintenance, or customers just prefer what they’ve grown up drinking coffee alongside, because enough of them have shown such a disdain for the new menu that the coffee giant is actually bringing back old items. Troy Alstead, Starbucks’s chief operating officer, said to Bloomberg: “We’ve got a few products that we are going to bring back from the old menu. Some customers missed a few things.”
Though old favorites are now making their way back, Bloomberg reports that Starbucks is still minding its La Boulange partnership by working with current suppliers and La Boulange recipes to come up with food that more closely resembles its previous fare. Company executives like Alstead are hoping that the more traditional pastries will quiet the loud outcry from consumers, but it still is unclear just how similar they will be to their predecessors. One of customers’ main complaints is that the new pastries are too small and pricey; Starbucks isn’t promising that the morning buns and breads will be as large as they once were.