Starbucks’s Evolution Fresh Is Ready to Quench Chicagoan Thirst
Starbucks’s (NYSE:SBUX) Evolution Fresh juice brand is ready to quench its Midwest customers’ thirst. Starbucks said in an announcement Tuesday that the popular cold-pressed juices are now available in more than 360 Chicago-area Starbucks stores, and the expansion is expected to continue across America. Aside from Chicago, other areas benefiting from Midwest distribution feature most of Illinois, Milwaukee, Minneapolis, St. Louis, Detroit, Indianapolis, Cincinnati, and Cleveland. Following the expansion of Evolution Fresh juices in Chicago and greater Midwest Starbucks stores, the brand plans to continue nationwide distribution of Evolution Fresh through U.S. company-operated Starbucks stores throughout 2014.
Starbucks acquired Evolution Fresh, a company that produces fruit juices, fruit smoothies, gourmet soups, and salads, in 2011 and has since realized great success with the brand thanks to health-conscious consumers’ growing desire to satisfy their fruit and vegetable needs by eating (and drinking) as clean as possible. The Seattle-based coffee giant reports that Evolution Fresh currently enjoys a significant share of the $1.6 billion super-premium juice category, and it expects to grow its national presence in the burgeoning industry even more.
Evolution Fresh juices are now available in more than 9,000 Starbucks stores and grocery retailers nationwide. Securing a presence in the Midwestern hub of Chicago is significant progress for Evolution Fresh, and Chris Bruzzo, senior vice president and general manager for the brand, said in the announcement: “We’ve been looking forward to introducing Evolution Fresh juices in Chicago area Starbucks stores and anticipate enthusiastic customer support. With the opening of our new state-of-the art juicery this past October, we have been able to quadruple the production of Evolution Fresh cold-pressed juices, allowing for greater distribution and accessibility to on-the-go nutrition for our customers.”