Starbucks Opens in Downtown Disney, Serves Up Caffeinated Magic
Starbucks (NASDAQ:SBUX) just took a turn for the magical. The world’s largest coffee chain opened a new shop at Walt Disney Co.’s (NYSE:DIS) Disneyland Resort in Anaheim’s Downtown Disney on Monday, and now Starbucks is ready to caffeinate parkgoers with just a little extra pixie dust. According to USA Today, though there are many Starbucks licensed stores already in existence inside Disney theme parks, this is the first company-owned Starbucks store on a Disney property, and there are many more to come.
New Starbucks stores go up almost daily throughout the world, but this new location in Anaheim is especially significant because at this shop, the Seattle-based chain is clearly trying to link itself to the Disney brand while working to effectively appeal to the park’s visitors. According to USA Today, Arthur Rubinfeld, chief creative officer and president of global innovation for Starbucks, says that, “This will be one of the most unique indoor/outdoor Starbucks stores in North America,” and the 150-seat restaurant will have many attractive features, including a video screen inside showing the places where Starbucks grows and harvests its coffee beans, a chalkboard-like interactive touch screen that is free to use for Starbucks customers, and an outdoor wall designed with 1,000 native plants in the shape of a coffee cup.
Further, consumers don’t even have to pay the park fees to enter the Starbucks, as USA Today explains that the store is located in downtown Disney, a non-admission area that welcomes locals as well as tourists. Parkgoers in Anaheim have to travel through downtown Disney to get to the theme parks, but before they pay their park dues, they can pick up a coffee right outside Disney’s famed Grand California Hotel. What’s more, the new Starbucks location has long hours that are made to accommodate just about any parkgoer’s schedule. It is open from 7 a.m. to 11:30 p.m. Monday through Thursday, and 7 a.m. to 12:30 a.m. Friday through Sunday.