Starbucks Opens in Downtown Disney, Serves Up Caffeinated Magic
As USA Today highlights, Starbucks’s new location is reflective of its desire to infiltrate its brand into every aspect of American consumers’ lives. Sure, many coffee drinkers consider Starbucks a regular part of their morning routines, but do they expect to feed the addiction even on a family vacation? Maybe not in the past, but they do now.
In addition, Starbucks is also working to ensure it can serve the beverages that consumers find appealing in Disney’s often steamy Californian park. Read: not hot coffee. Although the traditional Starbucks beverages will be available, Rubinfeld tells USA Today that he expects iced beverages to be a big attraction, and the chain will even offer some rare coffees from its Starbucks Reserve coffee line and Clover brewing system.
The company has now added to its list of locations in Disney resorts, and USA Today reports that Starbucks stand tall in Disney Village at Disneyland Paris; in Disneyland Resort’s Fiddler, Fifer, and Practical café at Disney California Adventure Park; Market House at Disneyland park; and two locations at Walt Disney World Resort in Florida. It is clear that Starbucks maintains the belief that parkgoers need some caffeine either before or after they take on their tourism duties, and the coffee chain is more than happy to fill their cup.