Should You Consider Wal-Mart?

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With shares of Wal-Mart (NYSE:WMT) trading around $76, is WMT an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Wal-Mart operates retail stores in various formats around the world. The company aims to price items at the lowest price every day. Wal-Mart operates in three business segments: the Walmart U.S. segment, the Walmart international segment, and the Sam’s Club segment. It manages retail stores, restaurants, discount stores, supermarkets, super centers, hypermarkets, warehouse clubs, apparel stores, Sam’s Clubs, neighborhood markets, and other small formats, as well as Walmart.com and SamsClub.com. Through its retail channels, Wal-Mart is able to provide a variety of products and services at affordable prices to consumers and companies worldwide.

Wal-Mart’s slogan has long been “Save Money, Live Better,” and with that marketing tactic, the retailer has promised its customers the lowest prices in the game. Now, Wal-Mart is putting its money where its mouth is. According to Liberty Voice, the Bentonville, Arkansas-based company has rolled out a new service dubbed “Savings Catcher” that lists its competitors’ prices on its website alongside its selection of other 80,000 different household and food products. If “Savings Catchers” finds a product that Wal-Mart doesn’t offer the lowest price on, the user is returned the difference on the purchase by means of store credit. Not all customers are privy to Wal-Mart’s new program, as it now is only available in seven major cities including Atlanta, Dallas, and San Diego, as reported by Liberty Voice. However, so far, it has gone over well with consumers, and if customers continue to respond well to the service, it is likely that Wal-Mart will expand its offering to other major cities.

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