Should You Consider McDonald’s?

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With shares of McDonald’s (NYSE:MCD) trading around $102, is MCD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

McDonald’s franchises and operates McDonald’s restaurants in the United States, Europe, Asia Pacific, the Middle East, Africa, Canada, and Latin America — so just about every part of the world. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. The products provided by McDonald’s fulfill cravings at competitive prices in convenient locations worldwide. The McDonald’s craze shows no signs of slowing, so the company has continued its expansion to just about every nation on the globe. As consumers continue to enjoy McDonald’s products, look for it to see rising profits.

McDonald’s says it plans to start testing seasoned french fries at select U.S. locations starting Friday. The world’s biggest hamburger chain says the test of its “Shakin’ Flavor Fries” will take place at restaurants in northern California and St. Louis. Customers will be able to choose garlic Parmesan, spicy buffalo, or zesty ranch flavors. McDonald’s spokesperson Lisa McComb says the idea came from the company’s “Shake Shake” seasoned fries, which debuted in Hong Kong in 2005 before spreading to countries including China, India, and Australia. The website GrubGrade.com had published photos of the seasoned fries at a McDonald’s in Stockton, California, on Thursday. The packaging includes directions telling people how to pour the seasoning onto french fries in a bag and shake them. “As with all tests, we aren’t in a position to draw conclusions or make assumptions about the test since it is just beginning but we hope our customers in these two markets enjoy the new flavors,” McComb said in an email.

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