Should You Consider Facebook?

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With shares of Facebook (NASDAQ:FB) trading around $56, is FB an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Facebook is engaged in building social products in order to create utility for users, developers, and advertisers. People use Facebook to stay connected with their friends and family, to discover what is going on in the world around them, and to share and express what matters to them with the people they care about. Developers can use the Facebook platform to build applications and websites that integrate with Facebook to reach its global network of users, building personalized and social products. Advertisers can engage with more than 900 million monthly active users on Facebook — or subsets of its users — based on information they have chosen to share.

A team from Facebook is hitting the road this summer to help businesses become more familiar with the company’s advertisement and analytics tools. The Facebook Fit tour is being called a “bootcamp for small businesses,” and aims to familiarize business owners not only with Facebook’s advertising options, but also legal services and financial management. The tour kicks off in early June and will stop by five locations across the country, including New York, Miami, Austin, Chicago, and Facebook’s home of Menlo Park, California. The tour will also include teams from LegalZoom, Intuit (NASDAQ:INTU), and Square, which will assist Facebook in guiding business owners through the multiple online tools at their disposal. There will be a speaker as well, notably author Rhonda Abrams and Facebook’s Global Small Business team leader Dan Levy. All in all, the tour is shaping up to be a great opportunity for entrepreneurs and business professionals to network, get some face time with new technology, and keep up with the latest trends in social media marketing.

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