Should You Consider eBay?

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With shares of eBay (NASDAQ:EBAY) trading around $57, is EBAY an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Ebay provides online platforms, tools, and services to help individuals and merchants with online and mobile commerce in the U.S. and around the world. Its marketplaces segment operates e-commerce platform eBay.com and vertical shopping sites. The company operates through three segments: Marketplaces, Payments, and GSI. Ultimately, through its tools and platforms, eBay assists individuals and merchants around the globe engage in online and mobile commerce.

Carl Icahn fired off another letter to eBay shareholders, purposing that it spin off 20 percent of its PayPal division in a public offering. Icahn held back the verbal punches he’s thrown at eBay CEO John Donahoe and board members Marc Andreessen and Scott Cook in previous letters, and instead laid out reasons why he believes the 20 percent spin off would be good for eBay, PayPal and shareholders. Some ideas were spot on, others might have missed the mark.

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