Should You Consider Disney in Your Portfolio?

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With shares of Disney (NYSE:DIS) trading around $81, is DIS an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Disney is a diversified worldwide entertainment company. The company operates in five business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive. Disney offers entertainment that sends smiles to consumers across a range of countries around the world. Its movies and shows, theme parks, and products have remained a main attraction for many years and will continue well into the future.

The national commissioner for the Boy Scouts of America said the decision by Burbank-based Walt Disney to cut funding for the organization over its ban on adult leaders who are gay was disappointing, but not a surprise. Tico Perez told the Orlando Sentinel that Disney was “very forthright that this was coming down the pike,” and that the Boy Scouts hoped to work with the media giant in the future “where our interests align.” Disney’s decision was made public after the president of a Boy Scouts council in Apopka, Florida sent local troops a memo on the move. Robert Utsey’s letter was posted on a website for Scouts for Equality, an organization advocating against the ban on gay leaders. Utsey said the National Boy Scouts of America’s Council had reached out to Disney to resolve the situation. “However, according to [Walt Disney World], their views do not currently align with the BSA,” Utsey said. “We will continue to keep an open line of communication with them, but at this time, are unable to reverse their decision.”

Disney has so far declined to comment on the matter, instead referring to its corporate policy of not giving grants to groups that “operate or support activities that are counter” to the company’s nondiscrimination policies. Until recently, gay people were banned from the Boy Scouts. The restriction on minors was lifted effective January 1, but the group kept the restriction against adult Scout leaders. Disney’s decision takes effect in 2015, so funding for the current year will remain in place.

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