RadioShack’s New Concept Stores Embrace Tech Newbies

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Source: Thinkstock

Source: Thinkstock

Radioshack Corp. (NYSE:RSH) has announced it’s unveiling two new concept stores in Sun Valley, California and Manhattan, New York, respectively. Both stores are expected to open on March 22, according to a FierceRetail report Wednesday. The Manhattan store joins several other existing concept stores on the island; altogether, the retailer currently has approximately 25 other highly experiential concept stores, opened in a move that began in July 2013 to reinvigorate its stores.

The electronics retailer has struggled in recent years, and announced earlier this month that it has plans to close more than 1,000 stores, or approximately 20 percent of its locations after reporting a fourth-quarter loss of $191.4 million after a feeble holiday sales season.

The new concept stores feature interactive areas throughout the store, which “encourage shoppers to discover personalized solutions, connect with sales associates, and realize the unlimited potential of technology,” RadioShack wrote in a press release on Wednesday.

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