McDonald’s Goes Back to Basics With Bacon Clubhouse Burger
McDonald’s (NYSE:MCD) is getting another burger in the Bacon Clubhouse burger. Burger Business broke the news Wednesday that the world’s largest fast food chain will launch a new burger next week that will be priced at $4.39 to $4.69, reflecting a return in McDonald’s strategy to its higher-priced promotions.
The Bacon Clubhouse will come in beef and chicken burger varieties, and the Oak Brook, Illinois-based chain describes it as: “Thick-cut Applewood smoked bacon, caramelized grilled onions, white Cheddar, crisp leaf lettuce and fresh tomato, all lovingly layered on a quarter pound of 100 percent pure beef, then topped with Big Mac special sauce. Served on an artisan roll.”
GrubGrade first tipped off the media about the sandwich, which will officially join McDonald’s menu on Monday, but it was Burger Business that effectively highlighted the similarity between the new Bacon Clubhouse burger and McDonald’s English Pub Burger, the sandwich it tested in 2011. According to Burger Business, the English Pub Burger came with an Angus patty topped with Dijon mustard sauce, grilled onions, hickory-smoked bacon, white cheddar, American cheeses, and steak sauce.
That sandwich got a makeover in 2012 to become the Clubhouse Angus, which was the same burger minus the steak and mustard sauces. And now, a similar offering is being promoted again. The new Bacon Clubhouse is the Clubhouse Angus with bacon, grilled onion, and white cheddar, but also with the addition of lettuce, tomato, and a new bun. Well done, McDonald’s.