McDonald’s Canada Is Playing the Q&A Game With Customers
There has always been a longstanding joke that fast food junkies don’t actually want to know what is going into the food they consume on a daily basis. Rumors that brains have been found in meat and bones have been uncovered in Happy Meals have swirled for years, but things got serious earlier this month when a picture of “pink goop” went viral. Critics linked the unsavory photo to McDonald’s (NYSE:MCD) food management, charging that the mechanically separated chicken is what the chain’s McNuggets really look like before they are cooked in the oven.
After the picture went viral, McDonald’s combatted reports and ended up releasing a video in Canada that thoroughly detailed how its McNuggets are actually made. Granted, the new film isn’t completely appetite inducing, and in it, the chain still had to show how food processors shape its chicken mix into four distinct nugget shapes. However, the transformation of McDonald’s McNuggets at least begins with chicken breasts similar to those people find at the grocery store, and that’s more than anyone can say about the pink goop.
Now, McDonald’s Canada is taking it one step further and letting customers ask company representatives specific questions about how the food is made and how certain operational decisions are made. On McDonald’s website, consumers can find a list of all the questions Canadian customers asked and McDonald’s answered. Although more than a few of them are silly, they yielded answers that some of us have been dying to know.