Is Yahoo a Solid Investment?

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With shares of Yahoo (NASDAQ:YHOO) trading around $38, is YHOO an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Yahoo is a technology company that provides search, content, and communication tools on the Web and on mobile devices worldwide. It operates Yahoo.com, which offers Yahoo Search, Yahoo News, Yahoo Sports, Yahoo Finance, Yahoo Entertainment and Lifestyles, and Yahoo Video. Being such a large content provider, Yahoo is able to reach a significant amount of consumers across the globe. As the Internet attracts an increasing number of participants, look for Yahoo to continue to be a major player.

Yahoo is bringing another social media platform under its umbrella. The technology giant has acquired Portland-based social startup Vizify. As of Wednesday, the website is no longer accepting new users. The front page contains an announcement about Yahoo and the suspension of service. Vizify’s statement says that the company is at the beginning of a transition: “As for what’s next, we can’t talk specifics just yet, but we’re excited to bring a more visual approach to data at Yahoo. We have a lot more up our sleeves and can’t wait to get started.” Vizify specializes in data visualization, creating online interactive content that can be integrated into other webpages or displayed on its site. Bios are profiles that contain content such as photos, links to the user’s other social media profiles and blogs, as well as some personal information, like where they live and attended school. Vizify will be bringing its style to Yahoo.

“Yahoo has acquired Vizify, a company that turns your social media data into interactive infographics, videos, and more. We have found in Vizify a company that shares our passion for visualization technology and the user experience. The team of five has joined Yahoo’s media product organization in San Francisco,” said a Yahoo spokesperson via email. Vizify’s five-person team will be relocating to San Francisco to join the team at Yahoo’s office. They say that they have been in talks with Yahoo since the summer.

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