Is Target a Safe Investment?

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With shares of Target (NYSE:TGT) trading around $61, is TGT an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Target operates general stores in the United States as well as online, where it sells merchandise at discounted prices. It operates in three segments: U.S. Retail, U.S. Credit Card, and Canadian. Target’s online presence is designed to enable consumers to purchase products either online or by locating items in one of its stores with the aid of online research and location tools. Groceries, clothing, household items, and general merchandise can be found at Target, making it an efficient shopping experience for consumers throughout the nation.

Starting next year, Target will issue its branded credit and debit cards as Mastercard chip-and-pin cards, the company said Tuesday. The retailer’s portfolio of cards include a Target-branded debit card, REDcard credit card, and co-branded credit card with Visa. All three will be reissued with Mastercard’s chip-and-pin technology. The announcement comes as Target is already in the process of replacing its store registers to accept chip-and-pin cards as the company brings a renewed commitment to information security after suffering one of the largest data breaches in retail last year. Sixty to 70 stores a week being are updated with new registers, with 12,000 total updated so far, says spokesperson Molly Snyder. Target plans to have all stores updated with the registers by September. Snyder says Target chose Mastercard over its existing agreement with Visa because “Mastercard technology will be able to be used across all three types of cards.”

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