Is Target a Safe Investment?

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With shares of Target (NYSE:TGT) trading around $58, is TGT an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Target operates general stores in the United States as well as online, where it sells merchandise at discounted prices. It operates in three segments: U.S. Retail, U.S. Credit Card, and Canadian. Target’s online presence is designed to enable consumers to purchase products either online or by locating items in one of its stores with the aid of online research and location tools. Groceries, clothing, household items, and general merchandise can be found at Target, making it an efficient shopping experience for consumers throughout the nation.

Target is asking customers not to bring guns into its stores, even in states where it’s legal to do so, joining Starbucks (NASDAQ:SBUX) in seeking to keep shoppers and workers comfortable. The second largest U.S. discount retailer said in a statement on its website today that while it will follow local laws, it will “respectfully request” guests not bring guns into stores to maintain a “safe and inviting” atmosphere. “Bringing firearms to Target creates an environment that is at odds with the family-friendly shopping and work experience we strive to create,” Chief Executive Officer John Mulligan said in a statement on the retailer’s website. Target’s request echoes one Starbucks made in September, when it also asked customers to stop bringing guns into its cafes. Seattle-based Starbucks had been embraced by gun-rights activists because it tolerated firearms in its stores and some had used its cafes as political stages for media events. Firearm legislation varies from state to state in the U.S., and even from building to building. For example, in South Carolina and North Carolina, people can carry guns in bars, while Arkansas allows guns in some houses of worship and their affiliated K-12 schools.

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