Is RadioShack a Solid Investment?

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With shares of RadioShack (NYSE:RSH) trading around $2, is RSH an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

RadioShack engages in the retail sale of consumer electronics goods and services through its store chain. The company operates in two segments, U.S. RadioShack company operated stores and Target Mobile centers. It offers postpaid and prepaid wireless handsets, tablet devices, home entertainment, wireless, computer, and music accessories, as well as general purpose and special purpose power products. RadioShacks all supplies laptop computers, personal computing products, digital music players, residential telephones, global positioning system devices, cameras, digital televisions, and other consumer electronics products.

Radioshack has announced it’s unveiling two new concept stores in Sun Valley, California and Manhattan, New York, respectively. Both stores are expected to open on March 22, according to a FierceRetail report Wednesday. The Manhattan store joins several other existing concept stores on the island; altogether, the retailer currently has approximately 25 other highly experiential concept stores, opened in a move that began in July 2013 to reinvigorate its stores. The electronics retailer has struggled in recent years, and announced earlier this month that it has plans to close more than 1,000 stores, or approximately 20 percent of its locations after reporting a fourth-quarter loss of $191.4 million after a feeble holiday sales season. The new concept stores feature interactive areas throughout the store, which “encourage shoppers to discover personalized solutions, connect with sales associates, and realize the unlimited potential of technology,” RadioShack wrote in a press release on Wednesday.

There are also designated areas on the floor where customers can receive special one-on-one training from store associates; part of a new marketing campaign RadioShack calls “Do it Together.” The electronics retailer is looking to reach out to an older age bracket and it’s new experiential concept stores are evidence of RadioShack’s attempt to embrace an older generation that might need more assistance with newer technology than say, millennials who have grown up with computers, cell phones, and gadgets.

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