Is Pandora a Solid Investment?

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With shares of Pandora (NYSE:P) trading around $34, is P an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Pandora is an Internet radio company that operates in the United States with over 125 million registered users. Pandora’s Music Genome Project and its playlist-generating algorithms predict listener music preferences, play music content suited to the tastes of each individual listener, and introduce listeners to music they will love. The main sources of revenue for the company are advertising as well as subscriptions. As the Internet music boom continues, Pandora is well-positioned to capitalize on potential subscriptions and advertising marketing share.

Internet radio service provider Pandora Media said Tuesday that it has promoted Chris Martin to Chief Technology Officer, and Steve Ginsberg to Chief Information Officer, effective immediately. Martin will succeed Tom Conrad, who is stepping down from his role as CTO and Executive Vice President of Product after nearly ten years at Pandora. The company said it is also creating a new Chief Product Officer role and is launching a search to fill that position. Conrad is expected to continue full-time for the next three months and then transition to a part-time role advising the Company’s leadership team.

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