Is Google a Buy Near All Time Highs?

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With shares of Google (NASDAQ:GOOG) trading around $1,220, is GOOG an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Google is a global technology company focused on improving the ways people engage with information. The business is based on the following areas: search, advertising, operating systems and platforms, and enterprise. The company generates revenue primarily by delivering online advertising. Google is a search giant with most of the market share, largely because of its execution and delivery. An increasing number of consumers and companies worldwide are coming online, which will surely increase the amount of eyes on the company’s ads and, in turn, advertising revenue. At this rate, look for Google to remain on top of the Internet world.

Google is lobbying against several bills being pursued by lawmakers that will prohibit the use of Google Glass while driving, according to an exclusive report from Reuters. Eight states are considering legislation that will limit the use of wearables like Glass while driving and Google is lobbying officials in at least three states to put a stop to the laws. Google Glass is essentially a tiny computer screen in the corner of a glasses lens. While wearable technology is thought to represent the next big technology shift, much is still unknown about how the rising prevalence of devices like smart glasses and smartwatches will affect our day-to-day lives. Many are worried that devices like Glass will cause drivers to be easily distracted, leading to more automobile accidents. There are already laws prohibiting the use of smartphones while driving and large campaigns to educate the public about the dangers of texting and driving. According to, in 2012 there were 3,328 deaths caused by distracted driving accidents.

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