Hipster-Friendly Whole Foods Will Soon Brew Its Own Beer
We learned in March that craft beer sales are rising, but what we didn’t know was that we weren’t the only ones focusing in on the impressive figures. Craft beer sales jumped 20 percent last year, making up nearly 8 percent of all beer sales in the United States, and one retailer that took note is Whole Foods (NYSE:WFM). And how do we know? It’s now out in the open that the supermarket chain is taking applications for a brewmaster to head a brewery at a new Whole Foods location in Houston. It’s official: Whole Foods will be making its own brew.
The Huffington Post broke the news over the weekend that Whole Foods is looking for a brewmaster to manage brewing operations and a new craft beer program that will include an in-store bar. The brewery that the new brewmaster is expected to be in charge of is on Houston’s Post Oak Boulevard, due to open this summer. This is the first time the Austin-based company has ever worked to sell beer under its own label, and it might even be a first for the supermarket industry. The Huffington Post reports that while several other grocery chains sell their own beer, they typically outsource operations.
Before anyone gets too excited, we should point out that the retailer is still experimenting with its in-house brewery, and it doesn’t yet have plans to open breweries throughout the chain. Still, it’s definitely an exciting prospect for craft brew lovers who are interested in drinking the Whole Foods label. Considering that Whole Foods didn’t initially think its in-store bars initiative would take off and it’s now become a widespread practice that has seen significant success, we’re not counting Whole Foods out anytime soon.