Forget Customers: Taco Bell, Burger King Are Keeping McDonald’s Busy
As for Taco Bell, that’s an entirely different story, because although McDonald’s and Taco Bell have long sparred in the fast food sphere, their competition has been kept at bay thanks to their differing menu items. Until recently, that is. Taco Bell announced its new breakfast menu in March and launched in late in the month.
Yep, the Tex-Mex fast food chain will now offer you a Waffle Taco or a handful of Cinnabon Delights if you get to a location early enough. Taco Bell also capped things off with a catchy marketing campaign, and we should probably mention that in its commercial advertising the new Waffle Tacos, it took a major jab at McDonald’s –unsurprisingly, the Golden Arches jabbed back.
According to Digiday, in Taco Bell’s three TV spots, it advertises its breakfast menu with the help of real-life humans named Ronald McDonald who give good reviews of the breakfast items. All of the spots end with the line, “Delicious new breakfast everyone can love, even Ronald McDonald.” So far, the ad has gotten more than 1.6 million views on YouTube as of Digiday’s report on Wednesday.