Does Buying Followers on Facebook Actually Work?

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Source: http://www.flickr.com/photos/goiabarea/

Source: http://www.flickr.com/photos/goiabarea/

There’s been an ongoing debate in the social media marketing world about how much a Facebook fan — that is, someone who “likes” and follows your brand’s Facebook Inc. (NASDAQ:FB) page — is worth. Further, the discussion has led to questions about whether it is worth it for companies to artificially “jump start” their social media presence by actually buying Facebook likes for their pages.

A new post from CoinCrack – a website (and one among dozens upon dozens, I might add) that allows you to buy Facebook likes, Twitter followers, YouTube subscribers Instagram and Vine likes and followers, etc. — contends that there is in fact a tangible benefit to the controversial practice of attempting buy your way into social media stardom.

CoinCrack cites the “bandwagon effect,” a form of groupthink, as its reasoning. Of the bandwagon effect, CoinCrack says that, “The probability of any individual adopting it [your brand] increasing with the proportion who have already done so.”

In other words, CoinCrack believes that “fake ’til you make it” is relevant advice not just for learning a new hobby or starting a new career path, but can also help businesses gain the social media presence and interaction with consumers that they’re hoping for. “Making it appear as though your service is more popular than it really is can actually be a self-fulfilling prophecy,” CoinCrack says.

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