Does Amazon Belong in Your Portfolio?

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With shares of Amazon (NASDAQ:AMZN) trading around $304, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focuses on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

Amazon.com has tied up with Twitter (NYSE:TWTR) to help its users order products through replying to product related tweets, according to Bloomberg. Unlike the other times when China follows the ideas from the West, Silicon Valley seems to have borrowed an idea from the Orient nation this time, which is use of social network platform for placing orders. Under the new facility, Twitter users can place a product in their cart by simply replying to the Amazon related product tweets with hashtag #AmazonCart. The users will have to first link their Twitter account with their Amazon.com account and once linked, users can start placing products in their cart. The users can later make the final purchases listed in their cart. British Twitter users, who are not accustomed to the word ‘cart,’ have the option to reply tweet with hashtag #AmazonBasket in order to have their orders placed.

This is one of the several ways in which Amazon.com is exploring to increase its online reach. While there is no official information available about the terms of the tie-up between Amazon and Twitter, it is believed that Amazon can eventually step up its spending on Twitter ads, according to Bloomberg. An Amazon.com representative, Julie Law commented that their goal is not to focus on competition, but rather be laser focussed on facilitating its customers with best discovery and shopping experience on Twitter.

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