Does Amazon Belong in Your Portfolio?

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With shares of Amazon (NASDAQ:AMZN) trading around $343, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focuses on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

Amazon has denied a report by The Wall Street Journal on Thursday that claimed the e-commerce giant was readying a free television and music streaming service, which would be ad-supported and not just for Prime customers. The Journal has since removed the article from its site. According to Variety, the report gave shaky details via unnamed sources about a potential television service that would offer TV through the Web, showing Amazon original series as well as programming licensed from other sources. Amazon currently offers TV streaming to its Prime customers via Prime Instant Video. A free, ad-supported service would compete with Hulu’s free offering. A spokesperson from Amazon denied the report in an email to Variety, saying, “We’re often experimenting with new things, but we have no plans to offer a free streaming-media service.”

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