DIRECTV Responds to DISH, AT&T With Wireless Genie Mini

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DIRECTV (NASDAQ:DTV) has announced the launch of a new, wireless version of its DIRECTV Genie, according to a press release Thursday. The new device is likely an answer to AT&T and DISH, both of which have their own wireless set-top boxes already available.

The new Wireless Genie Mini is available across all U.S. markets and the company said in its press release Thursday that it will be rolling out a new, national advertising campaign for the device.

The Wireless Genie Mini acts just like the Genie HD DVR and can pause, rewind, and record television; customers can fast-forward and delete pre-recorded shows from any room in their homes. In addition, DIRECTV’s new wireless mini version has access to DIRECTV’s on-demand services as long as the device is connected to the internet. Via DIRECTV’s on-demand services customers will be able to access internet-based services like YouTube, Pandora, and Netflix. notes that the Wireless Genie Minis are not completely wireless; they still require a power cord and an HDMI cable to connect to HDTV. What DIRECTV’s new wireless version of the Genie does do is eliminate the need for a coaxial cable, which customers would have to run either along the floor or hide behind walls previously.

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