Can McDonald’s Keep Growing?

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With shares of McDonald’s (NYSE:MCD) trading around $96, is MCD an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

McDonald’s franchises and operates McDonald’s restaurants in the United States, Europe, Asia Pacific, the Middle East, Africa, Canada, and Latin America — so just about every part of the world. Its restaurants offer various food items, soft drinks, coffee, and other beverages, as well as breakfast menus. The products provided by McDonald’s fulfill cravings at competitive prices in convenient locations worldwide. The McDonald’s craze shows no signs of slowing, so the company has continued its expansion to just about every nation on the globe. As consumers continue to enjoy McDonald’s products, look for it to see rising profits.

McDonald’s is in the early stages of looking at whether it can extend its breakfast hours. Fans of the Egg McMuffin have long wanted the option to get breakfast at McDonald’s after 10:30 a.m. But offering both breakfast and lunch was considered logistically impossible give the limited space in kitchens. Still, it’s an option the chain is eyeing more seriously as people’s eating habits change, particularly for people in their 20s and 30s. ”We know, as an example, that breakfast on the weekend cut off at 10:30 doesn’t go very well,” Jeff Stratton, head of McDonald’s USA, said in an interview. Stratton declined to provide details on how McDonald’s would serve breakfast later in the day, saying, “We’re just beginning.”

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