Can Apple Move Higher?

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With shares of Apple (NASDAQ:AAPL) trading around $529, is AAPL an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Apple designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and a variety of related software, services, peripherals, networking solutions, third-party digital content, and applications. The company’s products and services feature the iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and further accessory, service, and support offerings. Apple also delivers digital content and applications through its iTunes, App, iBook, and Mac App stores.

The United Staates’ most valuable brand isn’t Google (NASDAQ:GOOG), nor is it IBM (NYSE:IBM). It’s not Wal-Mart (NYSE:WMT) either. It’s Apple — the California-based company responsible for the iPhone, iPad, iPod and a variety of other iGadgets — for the second year in a row. It’s also the most valuable company in the world, edging out the Korean company Samsung. “British consulting agency Brand Finance released its report of the most valuable brands in the world and by country. Their report, released Tuesday, showed that Apple is the most valuable brand at approximately $105 billion with an AAA brand rating from the company on its United States list. Fellow technology company Google came in second with a $69 billion brand value and a brand rating of AAA+.”

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