Can Amazon Continue to Meet Its High Expectations?

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With shares of Amazon (NASDAQ:AMZN) trading around $348, is AMZN an OUTPERFORM, WAIT AND SEE, or STAY AWAY? Let’s analyze the stock with the relevant sections of our CHEAT SHEET investing framework:

T = Trends for a Stock’s Movement

Amazon serves its customers through its retail websites and focuses on selection, price, and convenience. The company also manufactures and sells Kindle devices. Amazon offers programs that enable sellers to sell their products on the company’s websites, including the sellers’ own branded websites, and fulfill orders through them. Amazon also provides platforms that allow authors, musicians, filmmakers, app developers, and others to publish and sell content. Online commerce has been on the rise because of the convenience, efficiency, and relatively low prices offered.

According to insider sources cited by Re/Code, Amazon is preparing to launch its own device for delivering Internet video to television. Amazon’s as-yet-unnamed Web TV box would offer services similar to Apple (NASDAQ:AAPL) TV and devices sold by Roku. Per Re/Code’s sources, Amazon is planning on launching the device in March, around the same time that Apple’s next-generation Apple TV device is rumored to be released, based on the timeline of previous upgrades. Amazon’s move into the digital media player hardware market follows the company’s similar moves into the e-book reader and tablet markets after it began offering media for those devices. Amazon has long offered streaming Internet video content through its Amazon Instant Video service, and its upcoming Web TV box would be a natural complement to this service.

As noted by Re/Code, Amazon’s entry into the digital media player market is not surprising, especially considering that the company previously announced a Web TV box last year before putting the plans on hold for unknown reasons. Amazon’s upcoming device will use an offshoot of Google’s (NASDAQ:GOOG) Android operating system similar to how the company used a version of the operating system for its Kindle Fire tablets, according to Re/Code’s sources.

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